Month: November 2019

Business man pointing at five stars

Embracing Online Reviews in a Customer Service Strategy

With the Internet at our fingertips, and customers often consulting reviews before making buying decisions, having a strategy to engage with customers through online reviews is more important than ever. Reviews provide valuable information about a business, making it useful for both the business and their customers. They also provide insight on what the company’s …

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Woman showing customers choices on a laptop while shopping

Smart Retailers Get It.

I recently watched an online video of two furniture industry veterans sharing their thoughts and discussing how retail is being impacted by the Internet. I was somewhat struck by their alarmist tone that the Internet is “killing” brick-and-mortar retailing and that traditional home furnishing retailers have forgotten what retail is all about.   I’m not sure …

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Family looking at laptop with a salesman

Customers Want It All

With so many sources available to purchase home furnishings, customers can easily become overwhelmed by the wide selection and product choice available. Whether big-ticket items can be bought from an online retailer or from a physical brick-and-mortar store, the home furnishings buying experience is sufficiently infrequent that each shopping experience becomes a new adventure. This …

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