Furniture is a Messy Business.
For the past 40 years, we’ve learned how Canadians have found innovative ways to mess up their home furnishings.
Month: November 2019
Embracing Online Reviews in a Customer Service Strategy
With the Internet at our fingertips, and customers often consulting reviews before making buying decisions, having a strategy to engage with customers through online reviews is more important than ever. Reviews provide valuable information about a business, making it useful for both the business and their customers. They also provide insight on what the company’s …
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Smart Retailers Get It.
I recently watched an online video of two furniture industry veterans sharing their thoughts and discussing how retail is being impacted by the Internet. I was somewhat struck by their alarmist tone that the Internet is “killing” brick-and-mortar retailing and that traditional home furnishing retailers have forgotten what retail is all about. I’m not sure …
Customers Want It All
With so many sources available to purchase home furnishings, customers can easily become overwhelmed by the wide selection and product choice available. Whether big-ticket items can be bought from an online retailer or from a physical brick-and-mortar store, the home furnishings buying experience is sufficiently infrequent that each shopping experience becomes a new adventure. This …