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Why Doing the Right Thing Matters

It’s often said, “Adversity does not build character, it reveals it” – a message being severely tested during these challenging times.

We are inspired by international leaders and health experts who under intense pressure, have risen to the challenge in dealing with these unprecedented difficulties. 

Similarly, we watch the dismal failure of those who hold responsible positions but lack sufficient intelligence, moral virtues, or personal character. Their incompetency is exposed just when principled leadership is needed most. 

An organization and the way it functions is most often a reflection of its leadership.  Characteristics of good leadership stem from an unshakable belief that doing what is right, at the right time and for the right reasons, is the foundation for creating trust with its stakeholders.

ZucoraHome Leads with People

We have often said, and we truly believe, that business is about more than just the numbers – it’s really about people helping people. Even during these challenging times, our teams remain focused on supporting our Market Partners and their customers because we know that when we help them succeed, then we will undoubtedly find success.

Our Market Partners

Many of our Market Partners are highly successful home furnishing retailers who now face unprecedented challenges brought on by COVID-19. The combination of temporarily closed showrooms, reluctant consumers and supply chain difficulties make it particularly challenging to know when business might return to a somewhat normal state.

Believing that a positive future will eventually arrive, we are helping our Market Partners navigate during these uncertain times. 

Our Customer Solutions team is working safely from remote home locations as they continue to administer service requests as efficiently as possible. Our manufacturing and warehouse facility has reopened with a small team (adhering to safe operating practices) to ensure products needed by our Market Partners and their customers can be provided.  

Our technology team has doubled-down its development initiatives to create new solutions that will support our Market Partners as they begin to reopen. We have developed and are assembling a new collection of products to help our Market Partners create a safe showroom environment for their customers. We are energized by the opportunity to serve as a result of these highly unusual circumstances.

Our Representatives and Technicians

It would not be possible to serve our Market Partners or their customers without the support of our representatives or our national network of technicians. While many are currently prevented from doing their good work due to self-isolation, we are helping customers appreciate that they will receive priority service as soon as restrictive measures are relaxed and we can operate in a safe environment. 

Our Communities

While being focused on meeting the needs of our Market Partners and their customers, we are also paying attention to the challenges faced by our communities. To help fight the virus spread, we’ve temporarily shifted our production capabilities to produce much-needed hand sanitizer under our “Be a Rainbow” initiative. It’s a way we can help the national cause while keeping our employees engaged in a worthwhile mission.

Our Future

While the future may appear uncertain for some, we know that better days are ahead for all of us. The actions we’re taking today will ensure we remain strong and will help our Market Partners and customers when we arrive at the “new normal”. If there is anything we can do to assist you during these difficult times, please reach out to us. We are here to serve.


Brad Geddes, CEO & President of ZucoraHome regularly shares insights about the Canadian home furnishing market, changing consumer behaviours, and the process he’s leading to transform ZucroaHome into a smarter living business that leverages IoT (Internet of Things) technologies with professional home services.

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