ZucoraHome Announces Strategic Organization Of Its Leadership Team To Support Its Smarter Living Plan Launch And Growing Business Operations

London, ON –  ZucoraHome’s leadership team has been restructured to support the rapidly evolving Canadian marketplace that is being fueled by technology, lifestyle trends and changing shopping behaviours. This new structure supports ZucoraHome’s priorities in the areas of customer experience and service support, technological innovation, and national expansion of the company’s home service programs for furniture, appliances, bedding and home systems for Canadians and home furnishing retailers.  

“We have strategically positioned ZucoraHome for the future by creating a more effective online framework that integrates our retail partners, today’s busy families’ and tomorrow’s digitally connected homes; while enhancing our highly personalized customer service and partner relationship model,” says Brad Geddes, President and CEO of Zucora Home.

“Customer service excellence has been a core operating principle at ZucoraHome for decades and is a key component to our growth as Canada’s Smarter Living company. The introduction of new Smarter Living programs and Smarter Home Products complement our classic appliance, furniture, and mattress protection programs provided by our retail partners. It’s a very exciting time and we’re organizing for continued growth and success,” he adds.

The ZucoraHome  leadership team includes the following:

Michelle Mahovlich, Senior Director, Operations, manages our enhanced ordering processes and fulfillment services for our retail partners and consumers; and product development and merchandise management for our Smarter Home solutions.  

Mark Geddes, Senior Director, Business Development, leads our sales and retail sales associate initiatives for our major partners and new Smarter Living programs designed to deliver a comprehensive service platform that removes the stress out of home management.

Ashleigh Geddes, Senior Director, Partner Programs, provides our independent retail partners with the support and services they need to ensure maximum success using our classic protection programs for home furnishings.   

To continue building on ZucoraHome’s reputation of delivering exceptional customer service with a team that goes above and beyond, Rebeca Lopez has assumed the role of Director, Customer Success. Rebeca and her team will continue to deliver highly personalized solutions to customers to solve their appliance, furniture or home systems problems.

To ensure our retailers also receive the best possible service and support, Oksana Tchoutchman has assumed the newly created role of Director, Retailer Solutions to enhance the collaborative experience with our retail partners.  

As our Director, National Sales, David Cohn will continue to support our national network of sales agents who serve our hundreds of independent retail partners as we expand our presence in this market segment across the country.

Trevor Brimson, will continue to lead the company’s rapid technology evolution as our Director, Digital Transformation with the introduction of new services to meet both internal and external requirements.

Magda Everett, Director, Financial Services, continues to provide important leadership for managing our company’s financial, reporting and risk management activities.

To ensure we continue to deliver the best products for our partners and consumers, Jim Brower, Director, Production & Logistics, continues to lead our product and merchandise management teams.    

As Director, Marketing & Communications, Colleen Babenko will continue to lead her team with the development of innovative brand awareness and marketing initiatives that emphasize ZucoraHome’s leadership position in the Smarter Living space in Canada.

These leadership adjustments will also support the national introduction of our Smarter Living Plans and Smarter Home Products in 2019. To learn more about Smarter Living from ZucoraHome visit zucorahome.com. 

About ZucoraHome

What began in 1979 as a small manufacturer of furniture protection products has blossomed into a passion for serving consumers with home convenience solutions that inspire a smarter way to live. Based in London, Ontario and working closely with Canada’s leading retailers of home furnishings and appliances, we’ve developed a reputation for going “above-and-beyond” by delivering exceptional customer experiences and solving everyday home management challenges.

With approximately 2 million active protection plans, ZucoraHome administers thousands of service requests every month from homeowners when their major appliances fail or their furniture becomes stained or accidentally damaged. We’re passionate about serving Canadians with innovative smarter living solutions designed for today’s busy families and tomorrow’s digitally connected homes.

Media Contact :

Colleen Babenko

Cell : 519.319.6744

Email : colleen.babenko@zucora.com

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