London, ON, August 26, 2020ZucoraHome, Canada’s leading home services provider for the home furnishings industry, has transitioned to a permanent virtual enterprise model for running its business.

“Our goal is to enable our employees to continue to work from home while retaining flexible meeting spaces and ‘hot desks’ at our office facilities,” said Brad Geddes, President & CEO. 

The quarantine period of the pandemic combined with physical distancing measures has proved that working independently outside of the office provides many advantages. Surveys of employees (often referred to as “Zucorians”) confirmed a strong desire for increased flexibility and more personalized solutions when it comes to deciding where to work.  

“It may sound strange, but we’ve actually learned how to benefit from this pandemic,” said Geddes.“We’re not eliminating our brick-and-mortar facilities. We’re maintaining a physical presence so our employees can continue to connect with one another. Some things still need to be done on a face-to-face basis.”  

The company’s manufacturing and distribution facility operates full-time with onsite personnel while the existing offices have been transformed into a “Strategy Centre”. 

The majority of the company’s 60 employees provide customer care services for approximately 2 million plan holders on behalf of hundreds of Market Partners. With countless online meetings and calls per day, the company’s innovative cloud-based technology infrastructure and sophisticated communication systems were developed for this type of working model.

“Transitioning to this forward-looking model also strengthens our corporate culture,” said Geddes. “We have always trusted Zucorians and now we’ve empowered them to shape their work so that they can achieve the best possible results. We also have an unrestrained opportunity to grow and scale our business by attracting the best possible candidates no matter where they live.

According to Michelle Mahovlich, Senior Director, Operations, transitioning to a virtual enterprise provides a better way to work. “For those of us with families and young children, this flexibility provides a great way to continue to collaborate with our colleagues while still ensuring we can meet the needs of our customers.”

Related article: Maintaining a Winning Culture While Managing Change

Most offices have become meeting rooms and conference spaces for teams that require occasional face-to-face gatherings, while a new creative and video production studio is being built to support the company’s social marketing and training activities.

See Our Story at zucorahome.com

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About ZucoraHome: Having served Canadians for more than 40 years, ZucoraHome has grown to become Canada’s Smarter Living Company in partnership with a national network of Market Partners including leading home furnishing retailers. With product protection plans and Smarter Living repair and replacement programs, ZucoraHome provides coverage for major furniture, appliances, and home systems. Thousands of service requests are processed monthly for more than 2 million plan holders. To help maintain happy homes and healthy families, ZucoraHome also provides an assortment of health and wellness products including PureCare premium bedding essentials, furniture care kits, and cleaning solutions from its environmentally-sensitive ZU Collection. For more information visit zucorahome.com.

Media contact:
Colleen Babenko
Director, Marketing & Communications

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