ZucoraHome Introduces Smarter Living

London, ON – Protecting household budgets and delivering maximum convenience for consumers are the key drivers behind ZucoraHome’s introduction of their new Smarter Living Program.

For 40 years, ZucoraHome has been administering product protection plans for furniture, appliances, and bedding in partnership with Canada’s leading home furnishing retailers. 

Smarter Living is an innovative new program that offers comprehensive coverage for traditional home products as well as new services for HVAC, Plumbing, and Heating home systems. “In addition to our traditional, single-product protection plans, Smarter Living now offers expanded coverage for almost all major home products that are likely to fail or eventually will wear out,” said Brad Geddes, ZucoraHome’s President & CEO.  Smarter Living Plans include coverage of costs for parts, labour and replacement of items found in most households.

“By converting their product protection plan into an upgraded Smarter Living Program, consumers can now obtain coverage that traditional programs simply don’t provide. Smarter Living includes such things as wear and tear, pet damage and product failure — with an easy way to replace their home furnishings and appliances when they eventually reach their end-of-life,” said Geddes. 


“Smarter Living also provides our retail partners with a no-cost way to retain customers for life,” said Geddes. “It’s really very simple. When a home furnishing item or major appliance product cannot be repaired and requires replacement, a Smarter Living Plan provides valuable incentives for customers to return to our retail partners to purchase new merchandise.”

Smarter Living Plans can be customized for the type of coverage a customer wants at a monthly subscription rate that fits their household budget. “Consumers no longer need to fear the high cost of repairing or replacing a furniture product, major appliance, or home system when it fails, malfunctions or simply wears out,” said Geddes.

As a Smarter Living Member, consumers also enjoy preferred pricing for ZucoraHome’s complementary home living items from their ZU Collection of household products and its extensive PureCare health and wellness sleep line. With every product purchase or plan payment, Members earn free Smarter Living Reward points that can be redeemed for valuable gift cards to purchase home furnishing and major appliance products from ZucoraHome’s Smarter Living Partners.

“With Smarter Living, we take the stress out of home management for consumers. Our retail partners also benefit by retaining long-lasting customer relationships and by generating a substantial new source of income,” said Geddes.


ZucoraHome will showcase the Smarter Living Program at the Canadian Furniture Show at The International Centre in Toronto from May 24-26, 2019. Stop by booth 2031 to learn more. 

About ZucoraHome

What began in 1979 as a small manufacturer of furniture protection products has blossomed into a passion for serving consumers with home convenience solutions that inspire a smarter way to live. Based in London, Ontario and working closely with Canada’s leading retailers of home furnishings and appliances, we’ve developed a reputation for going “above-and-beyond” by delivering exceptional customer experiences and solving everyday home management challenges.

With approximately 2 million active protection plans, ZucoraHome administers thousands of service requests every month from homeowners when their major appliances fail or their furniture becomes stained or accidentally damaged. We’re passionate about serving Canadians with innovative smarter living solutions designed for today’s busy families and tomorrow’s digitally connected homes.

Learn more at  zucorahome.com

Media Contact :

Colleen Babenko

Cell : 519.319.6744

Email : colleen.babenko@zucora.com

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