London, ON, July 22, 2020 – Canada’s Smarter Living Company, ZucoraHome, has been nominated in the Emerging Company category of Canada’s Most Admired Corporate Cultures 2020 awards program.

The annual program from Waterstone Human Capital, now in its 16th year, recognizes Canadian organizations for a corporate culture that enhances performance and helps sustain a competitive advantage.

ZucoraHome will be scored on six categories: vision and leadership, recruitment and hiring for fit, cultural alignment and measurement, retention, rewards and recognition, corporate social responsibility, and organizational performance. In addition to a detailed written application, the submission process includes a video interview that will take place in August. On Nov. 2, 2020, review and voting will take place by Canada’s Most Admired Corporate Cultures Board of Governors, comprised of leaders of past winning organizations, experts in knowing what makes a great corporate culture and leading organizations that exemplify winning cultures.

Zucorians participating in Big Bike challenge

“Our entire team is thrilled with this exciting news,” said Brad Geddes, President & CEO. “We believe in building a culture that supports our core values, based on the belief that we have the ability to create leaders, drive innovation, help others, build stronger families, and create a better tomorrow. We’re proud to be recognized by Waterstone and honoured to be among the other nominees for this year’s awards.” 

The 16th annual Canada’s Most Admired™ Gala will take place in February 2021. This is an evening of celebration with 700+ of Canada’s preeminent executives and leaders. 

About ZucoraHome

Having served Canadians for more than 40 years, ZucoraHome has grown to become Canada’s Smarter Living Company in partnership with a national network of Market Partners including leading home furnishing retailers. With product protection plans and Smarter Living repair and replacement programs, ZucoraHome provides coverage for home furnishings, major appliances, and home systems. Thousands of service requests are processed monthly for more than 2 million plan holders. To help maintain happy homes and healthy families, ZucoraHome also provides an assortment of health and wellness products including PureCare premium bedding essentials, furniture care kits, and cleaning solutions from its environmentally-sensitive ZU Collection. For more information visit zucorahome.com or The Smarter Living Blog.

Media contact:

Colleen Babenko
Director, Marketing & Communications

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