London, ON, April 29, 2020 – In an effort to provide support and respond to the COVID-19 pandemic, ZucoraHome has converted its production facility to produce and distribute hand sanitizer as part of its recently introduced “Rainbow Initiative”.
“At the initiation of our employees, we launched a successful “Be a Rainbow” program to inspire hope, generate a positive spirit and to recognize the need in the communities where we work as we get through this difficult period together,” said Brad Geddes, President & CEO. “But our team also felt there was more we could do to help fight the ongoing challenge of COVID-19 in Canada.”
In support of the government’s plan to mobilize industry, ZucoraHome has shifted its bottling capabilities to produce thousands of pump-dispensing bottles of Health Canada-approved hand sanitizer.
“Our goal is to donate Be a Rainbow Hand Sanitizer to the community organizations supported by ZucoraHome where their front-line staff and volunteers are working directly with some of society’s most vulnerable,” said Geddes. “We have also allocated some of the product to our Retail Partners to help support their own safety measures in preparation for when they reopen and begin to welcome consumers back to their stores.”
Since 1979, ZucoraHome has worked closely with Canada’s leading home furnishing retailers by providing product protection plans, home service programs, furniture care products and essential bedding solutions.
“For many years, our focus has been on ‘Clean Homes and Healthy Families’, and production of hand sanitizer is just another step to support that effort,” said Geddes. “Most important, we believe that business is more than just about the numbers – it’s really about people helping people – and we’re here to help any way we can.”
To discover more about the Rainbow Initiative, visit our social media pages or website for more information.
– 30 –
About ZucoraHome: Having served Canadians for more than 40 years, ZucoraHome has grown to become Canada’s Smarter Living Company in partnership with a national network of Market Partners including leading home furnishing retailers. With product protection plans and Smarter Living repair and replacement programs, ZucoraHome provides coverage for major furniture, appliances, and home systems. Thousands of service requests are processed monthly for more than 2 million plan holders. To help maintain clean homes and healthy families, ZucoraHome also provides an assortment of health and wellness products including PureCare premium bedding essentials, furniture care kits and cleaning solutions from its environmentally-sensitive ZU Collection. For more information visit zucorahome.com.
Director, Marketing & Communications